Au Courant Brand Exploration
Pratt Institute, 2010 and Independent Project, 2010
Second Logo: Winner, American Graphic Design Awards for Identity, 2010

The company name Au Courant interpreted as two different types of products relevant to the name ("In the Know" in French), and carried out with two different branding strategies. The first is a women's fragrance (I took inspiration from couture French fashion in the 1950s and movies like "Funny Face" with Audrey Hepburn). The second is a fictional luxury body care line from France the logo is a stylized, modern interpretation of French lace)