Posey Modular Jewelry Holder
Pratt Institute, 2009

A product, logotype, packaging, and promotional street banners that I designed. The product is called Posey, a modular jewelry holder. The logo is a clean, sophisticated type-driven solution that doesn't compete with the colorful, expressive images making up the rest of the identity. The product's tagline is "Bejewel Yourself, Bejewel Your Shelf," as the product is meant to be both functional and beautiful - something that holds your baubles and something you can put on your shelf or dresser as a sculptural piece. I carried this theme through the banner and packaging imagery with a woman whose beautiful, flowing hair turns into a lively garden.