XO Communications 100G Car Promotion
Designed while at O2 Lab, 2012

We were asked by XO Communications to create a promotion for their new 100G nationwide optical network to emphasize the data speed "from coast to coast". We decided to use a remote-controlled car to act, quite literally, as the vehicle for this effort in educating consumers about XO's extensive infrastructure and high-speed business communications. Response was fast: the project was a huge success.