Maintenance Man Grooming Gear
Pratt Institute, 2010 (part of Thesis Project)

My thesis was on utilizing graphic design as a tool to dispel different types of social stigmas. I created this line of men's grooming products (including the identity and packaging) as an answer to the low-level stigma experienced by men when buying grooming products considered more "feminine" in nature. I created patterns for each of the products based on the masculine Op Art movement and reflecting the functions of each product, so the name of the product could be in smaller, more discrete type. Each product is also identified by a masculine adjective the relates to the function of the product.