Land Trust Alliance Board Services Identity
Designed while at O2 Lab, 2012

An identity that I designed for a Land Trust Alliance service intended to assist the board members of individual land trusts across the U.S. in their efforts and provide them with classes and tools specific to the challenges that boards and other land trust management face.

These pieces are all visually and conceptually inspired by "field guides" that naturalist use as tools when on outdoor excursions. Our proposed strategy for the content, format, and and re-design of a former newsletter as a pocket guide resulted in doubling the number of subscribers, from 3,000 to 6,000 within a couple of months.

Photos of new pocket guide to come.